Join 500+ contractors growing 30%+ annually

A marketing team
without the payroll

Ads, SEO, CRO, and creative—purpose-built for contractors who want results, not reports.

✓ 2-week launch guarantee ✓ Month-to-month after 90 days ✓ You own your accounts

What we are (and what we're not)

Think of us as your marketing department—without the overhead

What Marketing Platform Solutions IS

Your strategic marketing partner who understands contractor seasonality, service areas, and job capacity

Performance-driven specialists who optimize for booked appointments and closed jobs, not vanity metrics

Integrated with Modernize's ecosystem for faster learning and better results across demand generation

Account owners and transparency advocates — you own your ad accounts, landing pages, and data

What we're NOT

A generic marketing partner that treats contractors like any other business

A black box operation that hides your accounts and charges management fees on ad spend

A report-heavy operation focused on impressions and clicks instead of actual revenue

A long-term contract trap — we're month-to-month after 90 days because we earn our keep

Your dedicated marketing team

The contractor marketing challenge

Most marketing fails contractors because it's built for everyone else

Generic agencies don't understand seasonality, service areas, or the unique sales cycle of home improvement.

What's broken

Wasted ad spend & inconsistent pipeline

Your ads run during off-seasons and target wrong geos, burning budget on leads you can't handle.

Low appointment conversion rates

Clicks and calls don't turn into booked jobs because your funnel isn't optimized for contractor sales cycles.

Pretty pages that don't sell

Landing pages that look good but don't address contractor-specific objections and buying patterns.

No bandwidth for marketing

You're running jobs, managing crews, and handling estimates—who has time for campaign optimization?

The Transformation

What you get instead

Strategic campaign management

Dedicated specialists who understand contractor seasonality, capacity, and service area targeting.

Conversion-optimized funnels

Landing pages and lead routing designed specifically for contractor sales cycles and objection handling.

Revenue-focused reporting

Tracking that matters: spend → leads → appointments → jobs → revenue. No vanity metrics.

Always-on optimization

Continuous testing and refinement while you focus on running your business and closing jobs.

Full-service marketing

Six core services, one integrated approach

Everything you need to turn clicks into customers, customers into jobs, and jobs into predictable revenue growth.

Integrated campaigns
Contractor expertise
Revenue tracking
Always optimizing

Paid Media

  • Google/Microsoft Ads, Meta, YouTube
  • Geo/service-area targeting by trade, dayparting
  • Budget modeling tied to booked-job targets

SEO & Content

  • Trade + city pages, FAQs, comparison guides
  • Technical hygiene, internal linking
  • Schema for services/FAQ/reviews

CRO

  • Form/CTA tests, lead routing logic
  • Call handling recommendations
  • Offer/messaging tests: financing, warranties, promos

Creative & Print

  • Ad sets, brand kits, mailers
  • Door hangers, yard signs
  • Sales leave-behinds

Listings & Reviews

  • NAP consistency, automated review asks
  • Response playbooks, profile builds

Analytics

  • Source-to-job tracking
  • Call quality scoring
  • Appointment-rate dashboards

How we work

Our proven 4-step process to marketing success

Discover

Baseline audit, goals, service areas, seasonality, capacity constraints

Build

Campaigns, landing pages, tracking, creative; launch inside two weeks

Optimize

Weekly experiments on bids, keywords, offers, and page elements

Report

Monthly business review: spend → leads/calls → appointments → jobs → revenue

Seamlessly integrates with the tools contractors already use

QuickBooks
Financial sync
ServiceTitan
CRM integration
Google My Business
Local presence
CallRail
Call tracking
Google Partner
Facebook Marketing Partner
SOC 2 Compliant

Who Studio is for

Built for contractors at every stage

Solo and growing shops

Need more booked jobs, don't want to hire internally yet

Multi-location and franchise networks

Need brand consistency plus local performance and roll-up reporting

Regional/enterprise contractors

Want a partner that understands trades, capacity, and financing-assisted offers

Plans

We tailor scopes. Pricing varies by markets, trades, and media budgets.

Starter

1–2 channels

1 landing experience

Monthly creative set

Monthly review

Talk to Studio
Most Popular

Growth

3–4 channels

Multi-location support

CRO program

Bi-weekly reporting

Talk to Studio

Scale

Full-funnel media

Robust CRO

Creative sprints

Custom dashboards, SLA

Talk to Studio

Why Modernize Studio vs a generic agency

Home-services native

Trades, seasonality, and service-area realities are our day job

Modernize Integration

Tie-in with Modernize Demand and Amplify for faster testing and learnings

Conversion discipline

CRO on both your properties and ours

Revenue reporting

Reporting to revenue, not impressions

Proven results

What contractors can expect

Real metrics from real contractor campaigns—benchmarked against industry averages to show you what's actually achievable.

60-90

days to lower cost per booked appointment

20-40%

lift in form conversion where CRO is applied

Higher

call-answer and set rates via routing changes

More

reviews and better map pack visibility

Implementation timeline

From audit to optimization in 12 weeks

Launch to optimization

Your growth trajectory

1

Week 0–2

Audit, tracking, build campaigns/landing, first creative set, launch

2

Week 3–6

Rapid tests on keywords, offers, page elements; fix quick-hit blockers

3

Week 7–12

Deeper CRO, expand winning geos/trades, stabilize CPA to target

Success Stories

Real results from real contractors

5-Star Review
"Within 90 days, we went from 12 appointments per month to 34. Our cost per booked appointment dropped 40%, and we're finally getting quality leads that actually convert to jobs."
MR

Mike Rodriguez

Owner, Rodriguez Roofing

Austin, TX • $8K monthly ad spend

+183%
Monthly Appointments
-40%
Cost Per Appointment
90
Days to Results
68%
Lead-to-Job Rate

Frequently Asked Questions

Ready to grow?

Ready to turn clicks and calls into booked jobs?

Join 500+ contractors who've already made the switch to results-driven marketing.

Currently accepting 12 new clients for Q1 2025

Prefer to call? We're here to help.

Call (555) 123-4567
Free strategy session Custom growth plan No long-term contracts